Ian Wright is a leader in the management of reputation and reputational risk. For 14 years to Spring 2014 he was Corporate Relations Director of Diageo, the world's leading drinks business. In that time he was responsible for the management of Diageo's reputation as it became one of world's most trusted and respected companies. He was previously a director of Boots The Chemists and earlier worked in consultancy and in politics. He is now an adviser to several major busineses and a non-executive director at Mitigate, The Work Crowd and MASS1.