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70/30 Pioneer Communities

In 2016, WAVE Trust will be launching Pioneer Communities across the UK to create a huge reduction in child maltreatment. This is the next key step in achieving 70/30 – reducing child maltreatment by 70% by 2030 by taking a primary preventive approach. We call this 'turning off the taps'.

Pioneer Communities will lead the way in tackling one of the greatest and costliest public health issues of our time – child maltreatment.

The consequences of child maltreatment are estimated to cost the UK £15 billion every year. Child maltreatment (abuse, neglect and witnessing domestic violence), creates untold physical and mental suffering both during childhood and for the remainder of life. As well as elevated physical disease and mental illness, it is the leading cause of children needing to be taken into care, seriously damages educational prospects and leads to elevated levels of aggression, violence and criminal activity (68% of prison populations have been abused or neglected in childhood). In 2011, the Christie Commission in Scotland stated that 40% of local government spending is only necessary because of a failure to intervene early enough in children's lives.

Pioneer Communities will work with WAVE to create tailor made local action plans based on the very best research from the spheres of psychology, child development and public health, using the very best experience of practitioners, to create a comprehensive transformation in the quality of children’s development. In doing this the Pioneers will light the path for other communities throughout the UK to follow. 

The Pioneer Communities project will run between 2016-2021 and will demonstrate both the feasibility of significant reductions in child maltreatment and the short and long term ‘economic paybacks’ of achieving 70/30.

In partnership with local areas, WAVE will use its 20 years of research and implementation expertise to transform early years’ services for a population of 50,000 people in each area. This will involve creating tailor-made action plans and working with all local stakeholders to transform training, workforce capacity, support identification of vulnerable families and to introduce highly effective, well evidenced intervention programmes. By using measures associated with child maltreatment such as maternal sensitivity and disorganised attachment WAVE will work with leading early years' researchers on evaluating the project's outcomes.

If you have any questions about 70/30 Pioneer Communities or are interested in becoming a Pioneer Community please get in touch with Claire Fraser on or 0208 688 3773, or Anthoulla Koutsoudi on (0771 476 4370)